Segmentation is the process of dividing a larger group of contacts into smaller subgroups based on certain characteristics or criteria, such as demographics, behavior, or interests. The benefit of segmentation is that it allows you to tailor your messaging and content to the specific needs and interests of each subgroup, which can lead to higher engagement, conversion rates, and overall ROI.
Blast email campaigns, on the other hand, involve sending the same message to a large group of contacts all at once. The main benefit of blast campaigns is that they are quick and easy to execute, but they can also lead to lower engagement and conversion rates because the message may not be relevant to everyone on the list.
Overall, segmentation allows for a more personalized and targeted approach to email marketing, while blast campaigns are a more generalized approach.
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