The best time to send out an email campaign can vary depending on the audience and the industry. However, in general, it is best to avoid sending emails on weekends and holidays, as people are less likely to check their email during those times. Tuesday, Wednesday, and Thursday are typically considered the best days to send emails, as people are more likely to be back in the office and checking their email after the weekend.
Additionally, sending emails during non-work hours (e.g. early morning or evening) can also be effective, as people may be more likely to have time to check their email and engage with it. It’s also a good idea to test the best time for sending the emails to your specific audience.
So now you’re asking yourself, should you have gotten to the end of this email, why, pray tell, we’re putting this up on here. Our first campaign we sent out dropped at 5:00 EST on Good Friday to an audience of CEOs, company owners, and executives – arguably the hardest group to get to pay attention. Our results were a 27% click through rate.
If this doesn’t come across as shocking, have your marketing folks give us a call and we’ll tell the story.
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