Using Video to Promote Corporate Events

Corporate events from happy hours to Dreamforce share similar qualities. You want to inform, persuade and ideally delight. Asking someone to spend time above and beyond the work day, let alone potentially travel across the country, it’s a big deal. So how do companies do it?

10 best practices around exactly what to do down below.

1. Event teasers: Create a short, engaging video that gives a sneak peek of what attendees can expect at the event. This can help to build excitement and generate interest in the event.
2. Speaker highlights: Create a video that introduces the speakers and their backgrounds, highlighting what attendees can learn from them.
3. Event recaps: After the event, create a video that recaps the highlights, including key takeaways, testimonials from attendees, and a call to action for future events.
4. Live streaming: Offer live streaming of key sessions or the entire event to those who are unable to attend in person.
5. Virtual event promotion: If your event is held virtually, use videos to promote the event and its speakers, and to provide a preview of what attendees can expect.
6. Email marketing: Incorporate video into your email marketing campaigns to promote the event and provide more information about what attendees can expect.
7. Social media: Use social media platforms to share video content related to the event, such as speaker highlights, event teasers, and live streaming.
8. Use of Influencers: Partner with influencers in your industry to create videos promoting the event and their participation.
9. Promo videos: Create a promotional video that highlights the key benefits of attending the event, such as networking opportunities, educational content, or entertainment.
10. Follow-up: After the event, send follow-up videos or emails thanking attendees for coming and providing feedback on how to improve the event experience.