Marketing Lessons from Disney, Netflix and Sony.

Household names, all – any sales person would be privileged to be able to work with any of these companies, but yours truly is covering all three for Salesforce. The lessons I’ve learned here have been priceless, and I wanted to distill this down as best I could so that you can also benefit from these marketing powerhouses.

1. Storytelling: Disney, Netflix, and Sony are all known for their ability to tell compelling stories that resonate with audiences. They understand the importance of creating engaging and relatable content that connects with their target audience.
2. Branding: These companies have strong brands that are easily recognizable and have a consistent message across all their marketing efforts. They understand the importance of building a strong brand identity that resonates with their target audience.
3. Innovation: Disney, Netflix, and Sony are all known for pushing the boundaries of technology and storytelling. They are constantly experimenting with new formats and technologies to improve the viewing experience and keep their audience engaged.
4. Personalization: They are known for creating personalized and tailored experiences for their audiences. Netflix uses machine learning algorithms to recommend shows and movies to their users, while Disney+ offers personalized profiles for each member of a household.
5. Strategic partnerships: These companies have a history of strategic partnerships, collaborations, and acquisitions to expand their reach, audience and to create new opportunities.
6. Data-driven: They use data and analytics to understand their audience and to optimize their marketing efforts. They use data to track audience engagement and make decisions about content creation, distribution, and promotion.
7. Omnichannel approach: they use a combination of channels to increase visibility and reach a wider audience. They use traditional media, social media, email, events, and other channels to promote their content and interact with their audience.
8. Long-term thinking: They focus on building long-term relationships with their audience and are willing to invest in content and marketing for the long-term.