Social Marketing > Social Advertising

There are several reasons why a company should create content that can be shared on social networks:

1. Increased reach: Social media networks have a large user base, making it easy for companies to reach a wide audience. When content is shared on social media, it can be seen by not only the original poster’s followers but also their friends and followers, which can increase the reach of the content exponentially.
2. Greater engagement: Social media networks provide a platform for two-way communication and engagement with customers, making it a powerful tool for building relationships. When users share company content on social media, it can lead to increased engagement and interactions with the brand.
3. Improved SEO: Social media sharing can also drive traffic to a company’s website, which can improve search engine rankings and visibility.
4. Greater brand awareness: When content is shared on social media, it can increase brand awareness and exposure to potential customers.
5. Cost-effective: Creating content that can be shared on social media networks can be a cost-effective way to reach a large audience and build relationships with customers.
6. Drive Sales: Having a strong presence on social media can help you build a community around your brand and drive sales.

In conclusion, creating content that can be shared on social media networks can help companies reach a wider audience, increase engagement, improve search engine rankings, increase brand awareness, and drive sales.