Building the Netflix Brand

Netflix has used a variety of marketing strategies to reach and engage their customers. Some of the key ways that Netflix has marketed to its customers include:

1. Word of mouth: One of the most effective ways that Netflix has grown its customer base is through word-of-mouth recommendations from satisfied customers.
2. Content marketing: Netflix has invested heavily in creating high-quality original content, such as Stranger Things, Orange is the New Black, and The Crown, which have helped to attract and retain customers.
3. Social media: Netflix has an active presence on social media platforms such as Facebook, Instagram, Twitter, and YouTube. They use this platform to create buzz around upcoming releases, share behind-the-scenes content and engage with their audience.
4. Advertising: Netflix has also used traditional advertising methods such as television, print and online ads to promote their service and original content.
5. Email marketing: Netflix uses email to communicate with its customers and promote new content. They also use email to send personalized recommendations to their subscribers based on their watching history and preferences.
6. Personalization: Netflix uses data it collects from customers to personalize their home screen with the recommendation of the shows and movies that are more likely to be enjoyed by them.
7. Strategic partnerships: Netflix has also formed strategic partnerships with other companies, such as cable providers, to make it easier for customers to access their service.

These marketing strategies have helped Netflix to build and retain a large, loyal customer base.