Everything I need to Know I Learned From the Movie Dodgeball: An Underdog Story

“Dodgeball: A True Underdog Story” is a comedy film that was released in 2004. While it is primarily a form of entertainment, there are a few marketing lessons that can be learned from the movie:

1. Know your target audience: The protagonists in the movie, the Average Joe’s gym, primarily target those who feel out of place at more upscale gyms. By understanding their target audience, they are able to market themselves effectively.
2. Use creativity in your marketing: The Average Joe’s gym uses a series of wacky and offbeat promotions to attract new members. This demonstrates the power of thinking outside the box when it comes to marketing.
3. Embrace your competition: In the movie, the protagonists eventually come to accept and even embrace their competition, which leads to a more positive outcome for both parties. In business, it’s important to acknowledge and understand the competition, but also to find ways to work together.
4. Never give up: The Average Joe’s gym faces seemingly insurmountable odds in the movie, but they never give up and are eventually able to win the dodgeball tournament. This is a reminder that perseverance and determination can pay off in the end.