Going Beyond the Surface: How to Use Vidyard to Track Deep Analytics of Video Marketing Campaigns

Video content is a powerful tool for businesses looking to connect with their target audience and drive engagement. But to be effective, it’s essential to have a deep understanding of how your video content is performing and what’s working and what’s not.

Enter Vidyard, a video analytics platform that provides valuable insights into the performance of your video content. In this article, we’ll explore how you can use Vidyard to track deep analytics of video content distributed through marketing campaigns.

1. Track Viewer Engagement Vidyard provides detailed engagement metrics, allowing you to track how long viewers are watching your videos and where they’re dropping off. This information can help you optimize your video content and improve engagement.
2. Measure Video Conversion Rates Vidyard allows you to track the conversion rates of your videos, helping you determine the impact of your video marketing campaigns. By measuring the number of leads and sales generated by your videos, you can get a clear understanding of their ROI.
3. Analyze Viewer Behavior Vidyard provides detailed viewer behavior metrics, allowing you to track how viewers are interacting with your videos. This information can help you understand what’s resonating with your audience and what’s not, and optimize your video content accordingly.
4. Monitor Video Performance Across Channels Vidyard allows you to track the performance of your videos across multiple channels, including email, social media, and your website. This information can help you understand how your videos are performing across different platforms and optimize your marketing efforts.
5. Integrate with Other Marketing Tools Finally, Vidyard integrates with other marketing tools, such as marketing automation platforms and analytics tools, allowing you to track the performance of your video marketing campaigns in real-time.

Vidyard is a powerful video analytics platform that provides valuable insights into the performance of your video content. By tracking viewer engagement, measuring conversion rates, analyzing viewer behavior, monitoring performance across channels, and integrating with other marketing tools, you’ll be able to optimize your video marketing efforts and achieve better results. So start using Vidyard today and get a deeper understanding of your video marketing campaigns!